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Rationality in Online Display Advertising Read
Craigslist Has No Ads? Read
De-Mystifying Models Read
Everything Matters in Display Ad Campaigns Read
Advertising Wisdom From the No. 1 Ladies Detective Agency Read
Why I Love Display Ads Read
A Tale of 10 Pixels Read
Display Advertising: From Diapers and Beer to Electronica Read
Wanamaker and Response Prediction Read
Horses and Cars in Online Advertising Read